We produce images for 'others' to use - and simply charge for the use of our pictures.

To help us determine what the fee should be when Quoting, we use the Association of Photographer's guidelines and the Base Usage Rate (BUR) pricing structure.

It's really quite a simple system, based on the value of the pictures to you, in terms of use.

Little use = Little value.
Greater use = Greater value... to you.

So to determine what the fee should be, we take into account what all you want to use the pictures for, how long you want to use them and where you want to use them - because there are more than 100 different ways to shoot any subject.

Which means, to help us determine what exactly it is you are asking us to produce & provide you with, we therefore require the following information, before we can quote a fee:

1. The type of images: (subject matter, style, look, etc).
2. Number of images:
3. Location: (where the images need to be produced).
4. Media use: (see list below for full breakdown).
5. Period of use: (the number of years you plan to use the images for).
6. Territory of use: (UK & Ireland, Europe, USA, English language areas or Worldwide use).

Once we have this information, we will then have a better understanding of your requirements and what all we need to do to meet your needs.

When quoting, we will quote the Base Usage Rate along with the Licence fee - which naturally will be based on the information provided.

"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do." Common Law of Business Balance

Media Use is broken down into the following sections:-

Ambient - includes : garage forecourt, airport and rail station screens and all public areas where advertising is screened.
Billboards / Posters - includes: 96/48/16/12/4 sheet, superlites, escalator panels, bus sides & panels, taxis wraps & seats, bus backs, tube, underground.
Brochure / Catalogue.
Direct Mail - includes: door drop leaflets & postcards.
Inserts / Prints.
Marketing Aids - includes: umbrellas, ashtrays, beer mats, exhibition panels, trolley panels, etc.
Magazine ads - includes: advertorial features, ads & PR.
Magazine editorial.
Newspaper - includes: advertorial features, ads & PR.
Packaging.
Point of sale.
PR - images used to promote within a press editorial/advertorial or trade handout.
Press - Includes: trade, consummer, local, national, magazine & newspapers.
Television / Cinema - includes: interactive TV, Video, mobiles, CD ads.
Worldwide web - includes: email ads & internet use.

A useful link to terms used by Ad agencies and information on Usage: