Because there are more than 100 different ways to shoot any subject (from quick snap-shots using just a basic camera system, through to full production staged shots using larger format camera systems, lights, models, stylists, etc, etc) then we know all images are not equal or even close to being the same sometimes.

So depending on which way we decide to shoot it, that will, in some way or other not only affect our costs but ultimately affect the value to you as well, in terms of what all you would want to use the images for afterwards... which is the all important part.

So to help us get it right, we would therefore need to take into account what all you would needed to use the images for first.

Which basically means when quoting a price beforehand, to help us determine exactly what it is you are asking us to produce & then provide you with afterwards, we would therefore require the following information first:-

1. Type of images: (subject matter, style, look, etc).
2. Number of images: (1, 2, 3, 30, 300, etc).
3. Location: (where the images need to be produced).
4. Media use: (see list below for full breakdown).
5. Period of use: (the number of months or years you need to use the images for).
6. Territory of use: (Ireland, UK, Europe, USA, English language areas, Worldwide or Internet only).

Because this is what we would be actually asking you to pay us for afterwards...

.. when we would be invoicing you for the use our work - as all the work would obviously have been done by then.

Standard Terms & Conditions apply.

(Please note: when quoting a fee beforehand, the quoted fee will be based on the information provided, which we will therefore try to state clearly - so as to help avoid any misunderstandings down the road. We will also let you know what our Base Usage Rate (BUR) figure is too - which would be the amount we would charge for normal or 'standard use' of our work).

Common Law of Business Balance:

"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do."

Media use is broken down into the following sections:-

Ambient - includes : garage forecourt, airport and rail station screens and all public areas where advertising is screened.
Billboards - includes: 96/48/16/12 sheet, superlites, escalator panels, bus sides & panels, taxis wraps & seats, bus backs, tube, underground.
Brochure / Catalogue.
Direct Mail - includes: door drop leaflets & postcards.
Inserts / Prints.
Marketing Aids - includes: umbrellas, ashtrays, beer mats, exhibition panels, trolley panels, etc.
Magazine ads - includes: advertorial features, ads & PR.
Magazine editorial.
Newspaper ads - includes: advertorial features, ads & PR.
Packaging.
Point of sale.
Posters.
PR - includes: images used to promote within a press editorial/advertorial or trade handout.
Press - includes: trade, consummer, local, national, magazine & newspapers.
Television / Cinema - includes: interactive TV, Video, mobiles, CD ads.
Worldwide web - includes: email ads & internet use.

A useful link to terms used by Ad agencies and information on usage: